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Data points used to target ads

Request to:
Facebook Safe Harbor
Law used:
Safe Harbor
Status of this request:
Request awaits classification
Summary of Request
A recent article claims that Facebook uses 98 different data points to target ads. https://www.washingtonpost.com/news/t... I wish to know: A. for each of those statistics: A.1 the value computed by Facebook for my profile or the range in which Facebook expects that value to be located; A.2 any measurement available to Facebook indicating its confidence in that measurement; B. similarly, for any of other statistics currently developed by Facebook internally, to be eventually used to target ads: B.1 the value computed by Facebook for my profile or the range in which Facebook expects that value to be located; B.2 any measurement available to Facebook indicating its confidence in that measurement. You will find below my Facebook handle and a picture of my passport.

Messages in this request

From << Name Not Public >>
Subject Data points used to target ads [#2]
Date Oct. 24, 2016, 3:42 p.m.
To Facebook Safe Harbor
Status Awaiting response

Dear Sir or Madam, This is a request for information, under the purview of the Safe Harbor arrangement.
A recent article claims that Facebook uses 98 different data points to target ads. https://www.washingtonpost.com/news/t... I wish to know: A. for each of those statistics: A.1 the value computed by Facebook for my profile or the range in which Facebook expects that value to be located; A.2 any measurement available to Facebook indicating its confidence in that measurement; B. similarly, for any of other statistics currently developed by Facebook internally, to be eventually used to target ads: B.1 the value computed by Facebook for my profile or the range in which Facebook expects that value to be located; B.2 any measurement available to Facebook indicating its confidence in that measurement. You will find below my Facebook handle and a picture of my passport.
[... Show complete request text] Kind Regards, << Name Not Public >>
  1. 9 months, 3 weeks agoOct. 24, 2016, 3:42 p.m.: << Name Not Public >> sent a message to Facebook Safe Harbor.
  2. 8 months, 3 weeks agoNov. 25, 2016, 4:38 p.m.: << Name Not Public >> made the request 'Data points used to target ads' public.
From Facebook – Facebook Safe Harbor
Subject Re: Data points used to target ads [#2]
Date Dec. 15, 2016, 11:40 a.m.
Status Awaiting response

Dear Mr << Name removed >> Thank you for your question regarding Facebook advertising. It is unclear to which Facebook entity your request is directed. Given Facebook Ireland Limited (“FB-I”) is the controller of the personal data of Swiss Facebook users, your request has been passed to FB-I for its consideration and it has been reviewed in accordance with Irish and EU data protection law. As an initial point, you may find the following information from our About Facebook Adverts page useful: https://www.facebook.com/ads/about. In relation to your question, whether a specific Facebook user falls within any of the audiences which advertisers can select for their ads will vary depending on what information the user has chosen to share about themselves and the actions they have taken. Contrary to what you suggest, it is not the case that Facebook calculates a set number of "statistics" or "values" for each user which influences the ads they see. Data regarding what currently influences the ads you see, and an explanation of how you can control your ad experience, can be found in your advert preferences here: - https://www.facebook.com/ads/preferen... You can also find out how to access data regarding what you have shared and the actions you have taken on Facebook here: - https://www.facebook.com/help/4051835... You may also wish to review the following pages in our help center for further information: - https://www.facebook.com/help/5629736... - https://www.facebook.com/help/1440106... We trust this satisfies your request. If you require further clarification, please do not hesitate to reach out to us again. For your information, you are also entitled to contact the Office of the Irish Data Protection Commissioner, Canal House, Station Road, Portarlington, Co. Laois, Ireland with any concerns you may have. Finally, for future reference, should you have any further queries of this nature, they should be directed to our dedicated email address <<email address>> where they will immediately be brought to the attention of a member of our specialist team. Best regards, Alex Privacy Operations Facebook -----Original Message---- From: << Name removed >> << Name removed >> <<email address>> To: Facebook Subject: Data points used to target ads [#2] Dear Sir or Madam, This is a request for information, under the purview of the Safe Harbor arrangement. A recent article claims that Facebook uses 98 different data points to target ads. https://www.washingtonpost.com/news/t... I wish to know: A. for each of those statistics: A.1 the value computed by Facebook for my profile or the range in which Facebook expects that value to be located; A.2 any measurement available to Facebook indicating its confidence in that measurement; B. similarly, for any of other statistics currently developed by Facebook internally, to be eventually used to target ads: B.1 the value computed by Facebook for my profile or the range in which Facebook expects that value to be located; B.2 any measurement available to Facebook indicating its confidence in that measurement. You will find below my Facebook handle and a picture of my passport. << Name removed >> << Name removed >> <<email address>> P ost Address: << Name removed >> << Name removed >> << Address removed >> paulolivier.dehaye
-- Legal Note: This mail was sent through a Data Protection Portal. Replies might be published automatically. -----End Original Message-----
  1. 8 months agoDec. 15, 2016, 11:40 a.m.: Received an email from Facebook Safe Harbor.
From << Name Not Public >>
Subject Re: Re: Data points used to target ads [#2]
Date Dec. 15, 2016, 12:32 p.m.
To Facebook Safe Harbor

Dear Facebook, That doesn't satisfy my request at all. Are you disputing the Washington Post report that I link to? In no link you sent do I see 98 different attributed and the associated values (even if some might be unavailable). You additionally say "In relation to your question, whether a specific Facebook user falls within any of the audiences which advertisers can select for their ads will vary depending on what information the user has chosen to share about themselves and the actions they have taken" but you fail to explain how actions I have taken (which is extremely vague) translate into "falling into an audience". You also say "Data regarding what currently influences the ads you see, and an explanation of how you can control your ad experience, can be found in your advert preferences here" This fundamentally misunderstands the nature of my request, and more generally the concept of "data protection". I do not just wish to know how I am currently targeted by ads, but do wish to understand how I could potentially be targeted. Finally, I have not asked to opt out in any way, or even contested Facebook's right to target ads in the way it does. Indeed, I have not offered or been offered sufficient facts to assess the legality of the profiling done by Facebook. Sincerely yours << Name removed >> << Name removed >> Request Number: 2 Reply To: <<email address>> Post Address: << Name removed >> << Name removed >> << Address removed >> << Address removed >>
-- Legal Note: This mail was sent through a Data Protection Portal. Replies might be published automatically.
  1. 8 months agoDec. 15, 2016, 12:32 p.m.: << Name Not Public >> sent a message to Facebook Safe Harbor.
On Feb. 1, 2017, 11:21 p.m., Paul-Olivier Dehaye wrote:

I have now filed a direct Safe Harbor complaint with TRUSTe regarding this matter (#49141)

Write a comment
From Facebook – Facebook Safe Harbor
Subject Re: Data points used to target ads [#2]
Date April 13, 2017, 3:09 p.m.

Dear Mr << Name removed >> , We refer to our response of 15 December 2016. Facebook Ireland is satisfied that this response fulfilled (and in fact exceeded) our obligations in this matter. While we try our best to assist you with your requests, with respect, the right of access does not oblige a data controller to provide information of the nature sought in your email of 15 December. However, for the avoidance of doubt, and as confirmed in our previous email, it is is not the case that Facebook calculates a set number of "statistics" or "values" for each user which influences the ads they see. Kind Regards Alex Privacy Operations Facebook -----Original Message---- From: << Name removed >> << Name removed >> <<email address>> To: Facebook Subject: Re: Re: Data points used to target ads [#2] Dear Facebook, That doesn't satisfy my request at all. Are you disputing the Washington Post report that I link to? In no link you sent do I see 98 different attributed and the associated values (even if some might be unavailable). You additionally say "In relation to your question, whether a specific Facebook user falls within any of the audiences which advertisers can select for their ads will vary depending on what information the user has chosen to share about themselves and the actions they have taken" but you fail to explain how actions I have taken (which is extremely vague) translate into "falling into an audience". You also say "Data regarding what currently influences the ads you see, and an explanation of how you can control your ad experience, can be found in your advert preferences here" This fundamentally misunderstands the nature of my request, and more generally the concept of "data protection". I do not just wish to know how I am currently targeted by ads, but do wish to understand how I could potentially be targeted. Finally, I have not asked to opt out in any way, or even contested Facebook's right to target ads in the way it does. Indeed, I have not offered or been offered sufficient facts to assess the legality of the profiling done by Facebook. Sincerely yours << Name removed >> << Name removed >> Request Number: 2 Reply To: <<email address>> Post Address: << Name removed >> << Name removed >> << Address removed >> << Address removed >>
-- Legal Note: This mail was sent through a Data Protection Portal. Replies might be published automatically. -----End Original Message-----
  1. 4 months agoApril 13, 2017, 3:09 p.m.: Received an email from Facebook Safe Harbor.